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B Metro launches advertising campaign

BROWNSVILLE, Texas - As commuters waited in the Brownsville Multimodal Terminal Monday morning, city officials kicked off Transit Customer Appreciation Week by announcing a new marketing campaign called “Be There: Be Metro.”
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Brownsville Metro Director Norma Zamora said the effort will be promoted in and on buses, in city buildings, online and in the terminal at La Plaza.

“Be There: Be Metro” features approximately 300 photos of people using Brownsville’s transportation services.

“It’s showcasing all the different amenities that are offered by B Metro, as well as all the destinations in the service area,” Brownsville Public Relations Officer Roxanna G. Rosas said. “And the photos, they really tell a story. They show people getting on the bus to go to school, getting on the bus to go to work, even riding their bikes to the bus stop.”

The Brownsville Community Improvement Corporation provided a $5,000 grant to B Metro to fund the marketing effort.

Zamora said she hopes this campaign will be as successful as the Metro Connect marketing campaign, which she said resulted in a 1.9 percent increase in ridership. That equates to an extra 150,000 rides.

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That campaign highlighted Metro Connect, a service that takes riders all over the Rio GrandeValley, from Brownsville to Harlingen and all the way up to McAllen. Metro Connect launched in 2013.

Brownsville residents should keep an eye out for photos featured in the “Be There: Be Metro” campaign, which will be rolling out around the city and on social media in the coming days.

Ridership in Brownsville also grew last year, according to B Metro Grant & Public Outreach Manager Sarah D. Dziubanek. Brownsville Metro experienced a 7 percent increase in ridership, she said.

Source: The Brownsville Herald

Photography: Brownsville Community Improvement Corporation
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