Press & Media

BCIC aims to improve tourism relationship with Mexico

BROWNSVILLE, Texas - The “Discover Brownsville” campaign is what initially peaked the interest of tourism representatives from five Mexican cities.

On Thursday, the Brownsville Community Improvement Corporation gave representatives from Monterrey, Tampico, Madero, Ciudad Victoria and Torreon a tour of the city.

The BCIC coordinated tourist routes, taking representatives to museums, the Gladys Porter Zoo, and retail and dining districts.

“The point is that they visit all these places and see what they offer,” said director for the Secretary of Tourism in Matamoros Norma Dominguez. “They can take advantage the cultural part of both cities."

The tour solidifies an official collaboration between the city of Brownsville and the state of Tamaulipas and Nuevo Leon's tourism departments.

"The economic development corporations of the city is gearing toward promoting, so we can improve commerce, shopping locally and dining locally,” said BCIC Marketing Coordinator Josh Mejia. “Which will improve our chances and grow our economic prowess in the city of Brownsville."
Mejia says with the increase in tourism circulation comes more shops, restaurants, projects and, ultimately, economic growth for Brownsville.

"By reestablishing the routes for tourism to start coming in from Mexico, we will definitely see an increase--I can't really say an exact number, but we will see an increase in economic development and sales tax revenue," Mejia said.

Source: CBS 4 News
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