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BCIC aims to turn Brownsville into a city-destination of choice

BROWNSVILLE, RGV – Brownsville Community Improvement Corporation is to partner with several organizations to promote the city and promote tourism.
Several organizations applied through BCIC’s ‘Promotion & Community Event Grant’ process.

As a result, $50,450 will be invested, Josh Mejia, marketing coordinator for BCIC explained, pointing out that a stringent application process was adopted to ensure the investments made would provide a substantial return of investment. He said this would be achieved through the promotion of local spending, thereby adding to the city’s sales tax base.

“As part of our yearly grant cycles, BCIC is excited to partner up with various organizations to promote tourism for Brownsville, Texas,” Mejia said.

“This new fiscal year, we look forward in applying new goals and guidelines to ensure all projects funded by sales tax result in a significant return of investment for our city through tourism. Better projects will result in local spending, hotel stays, and expanded economic opportunities.”

Mejia said the BCIC will now partner with the following organizations to supplement their marketing budgets for their proposed community events listed below in order to accomplish a collective goal of turning Brownsville, Texas into a city-destination of choice:

Children’s Museum of Brownsville 
Promotional videos will be developed for a summer campaign to attract visitors from all across the region. In addition, additional funds will be provided to supplement the promotion of the Children’s Museum of Brownsville’s Chalk Art Festival which attracts hundreds of visitors to the Mitte Cultural District. 

Communities In Schools of Cameron County 
In order to promote small businesses throughout Brownsville, Texas, Communities in Schools of Cameron County will host their “7th Annual Girls Just Wanna Have Fun’’ at the Brownsville Event Center. The event has attracted hundreds of attendees from all over the Rio Grande Valley who interact with several local vendors and learn about the organization’s initiatives in the county. 

Community Development Corporation of Brownsville (CDBC) 

The “YouthBuild 5K & 1-Miler” run will be held in conjunction with the Brownsville Farmers Market in order to promote local shopping and leisure activities within the area. The will be promoted throughout the Rio Grande Valley. 

Brownsville Historical Association 
The Brownsville Historical Association will be developing a new website to better promote historical attractions found within Brownsville, Texas. The site will be visually enhanced with audio-visuals to promote engagement and visitation to the area. 

Charro Days, Inc. 
Charro Days, Inc., will host their “81st Annual Charro Days Fiesta” for Brownsville, Texas. The organization applied for funding assistance to supplement their existing marketing efforts in order to reach a larger audience throughout the state. 

Brownsville Chamber of Commerce 
The “2nd Annual Women in Leadership” conference will be held at the Brownsville Events Center to promote entrepreneurship throughout Cameron County. Last year’s event managed to attract hundreds of visitors to the area, which included several entrepreneurs. The event offers a special opportunity for existing and potential entrepreneurs to learn more about the Women’s Business Center of Cameron County and the Small Business Administration (SBA). 

Hooked for Life Kids Gone Fish’n 
The non-profit organization will host their outreach event, “Kids Gone Fish’n Event”, at the Brownsville Events Center to educate residents and tourists about quality of life found only in Brownsville, Texas. With over 72 river-miles of “resacas” and a pristine gulf coast, tourists will learn about the exceptional outdoor activities found within the city. 

The Housing Authority of the City of Brownsville 
The “1st Annual Housing and Garden Expo” will be held at the Brownsville Events Center to attract existing and potential home owners from all over the Rio Grande Valley and learn about local vendors in the “home improvement” industry. The event is expected to attract a substantial turnout to boost sales within the local economy. 

City of Brownsville – Airport 
GreenPower USA will host their Electric Car Competition for the first time in Texas at the Brownsville/South Padre Island International Airport. The event will include participation of local STEM programs from school districts in the Rio Grande Valley. 

Brownsville Museum of Fine Arts
The BCIC will supplement the Brownsville Museum of Fine Arts’ marketing efforts for all exhibitions that are planned for 2018 in order to reach a larger audience locally and regionally. 

Parks & Recreation Department of the City of Brownsville
The BCIC will provide additional marketing funds to promote Brownsville’s 4th of July event happening at the Brownsville Sports Park complex. The event is primed to attract thousands of visitors from the Rio Grande Valley under the coordination of the Parks & Recreation Department of the City of Brownsville. 

Mejia said BCIC expects for all organizations to maximize all presentable opportunities to promote Brownsville throughout the region in order to increase the city’s sales tax base. He pointed out that the city’s sales tax base is used for economic development projects that in return provide a healthy economic base for job growth, workforce development, small business development, capital investment, and increased quality of life.

All organizations will be required to submit a final report to measure the return of investment made for all presented endeavors, Mejia added.

Source: Rio Grande Guardian
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