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BCIC awards organizations money to attract visitors

BROWNSVILLE, Texas - The Brownsville Community Improvement Corporation awarded a total of $37,500 to nonprofit organizations and city departments for events and campaigns tailored to attract visitors to the city.

The funds provided by BCIC were generated through the city’s sales tax base and are intended to be reinvested in the community with a sole effort to grow the city’s sales tax revenue through promotional or community events.

The following organizations and departments were selected:

>> Holiday Village of Dean Porter Park Renovation: The Holiday Village of Dean Porter Park will receive $5,000 to assist in the marketing and promotion of the event held at Dean Porter Park, which gathers about 7,000 visitors to Brownsville every year.

>> Brownsville Preservation Society: A new campaign titled “Preservation Matters” will receive a total of $5,000 to develop a website and supplemental marketing material as a means of fostering heritage tourism in Brownsville.

>> City of Brownsville: Two separate departments of the City of Brownsville submitted two applications to enhance the marketing and promotion of Cyclobia Brownsville and The Challenge RGV 2018. The events are held in conjunction to promote active living in the city. Cyclobia Brownsville requested $4,990, and The Challenge RGV 2018 requested $5,000.

>> Brownsville Historical Association: The 4th annual Paella Festival Cookoff Competition requested $5,000 to promote and market its festival to Brownsville residents and visitors alike. The event will uniquely highlight the rich Hispanic culture in Brownsville as well as showcase the Historic Laureles Ranch House Museum found only at the Mitte Cultural District in Brownsville.

>> South Texas Conjunto Association: In addition to the musical events held at Historic Downtown Brownsville, the South Texas Conjunto Association will hold its annual Freddie Gomez Memorial Conjunto Concert in Brownsville. The requested funds of $5,000 will be used to promote the event through televised broadcasts in order to educate tourists about the conjunto scene, which is deeply rooted in South Texas.

>> Brownsville Animal Defense: Brownsville Animal Defense will host the Howl-O-Ween event at the CatherineB.StillmanDogPark, which will provide the community with educational information in proper animal care and pet benefits. Brownsville Animal Defense requested $5,000 to expand its marketing reach to nearby cities in the Rio GrandeValley.

>> Mr. Amigo Association: A total of $2,510 will be provided to the Mr. Amigo Association to enhance its marketing efforts in promoting the Mr. Amigo Announcement event. The Mr. Amigo Association has been integral in Brownsville’s Charro Days festivities by attracting thousands of visitors to the city and expanding the city’s reach to international levels.
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