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City, BCIC discuss how to boost sports park revenues

BROWNSVILLE, Texas - The Brownsville City Commission and the Brownsville Community Improvement Corporation held a joint meeting Tuesday night to determine how to bring in more events and revenue to the Brownsville Sports Park.

According to city documents, BCIC has allocated $5.6 million since 2008 through a maintenance and operations agreement with the city.

BCIC Chairman Celestino Villarreal said the BCIC has invested about $41 million to date on the park.

Documents also state the park should be generating $742,188 in revenue annually but isn’t because there the park hasn’t hosted enough events.

As of 2016, the sports park generated $316,206 in revenue. It has had about 600,000 visitors so far in 2017.

“In moving forward with our strategic plan, we’ve identified (the sports park) has potential to be a revenue generating source, and that’s ideally what it was originally planned for,” BCIC Executive Director Rebeca Castillo said.

Castillo said the sports park is being operated as a city park and that is it the city’s role to bring in sports tournaments and other entertainment to the park.

“When we give (the city) the allocation for maintenance and operations on a yearly basis, we have given them full authority to operate the sports park and look at bringing revenues and bringing in tournaments, naming rights and things like that,” Castillo said.

By 2027, BCIC will have paid off all the bonds and will have invested more than $50 million from sales tax revenues in infrastructures and day-to-day operations.

Source: The Brownsville Herald
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