Press & Media

Mexican Delegation to Visit Brownsville, Texas in Order to Boost Commerce and Economic Development to the City.

BROWNSVILLE, Texas — The City of Brownsville will welcome a delegation from the interior of Mexico that are eager to learn more about the city’s quality of life assets, economic development and establish routes for Mexican tourists to shop and dine in the city. The delegation will be comprised of tour operators, media, and members of the Secretary of Tourism in Mexico. The effort was a result of the “Discover Brownsville” campaign, which is a collaborative effort by various organizations within the city, such as the Brownsville Community Improvement Corporation (BCIC), Brownsville Chamber, Brownsville Conventions & Visitors Bureau, and the Greater Brownsville Incentives Corporation (GBIC) to name a few.

Through the “Discover Brownsville” campaign, funded by Brownsville’s “type b” economic development corporation, BCIC, all organizations were able to identify key cities from the interior of Mexico that showed high engagement and interest in visiting Brownsville, Texas through the online marketing campaign. As a result, the BCIC and the Brownsville Conventions & Visitors Bureau coordinated and organized a familiarization (FAM) tour for the Mexican delegation from the cities of Ciudad Victoria, Torreon, Madero, Monterrey and Tampico.

“These are exciting times for Brownsville, Texas. As an economic development corporation for Brownsville, the BCIC is invested in assembling all organizations with the same invested interest of boosting commerce for the city and foster economic development opportunities. This project will illustrate the capabilities of Brownsville as a destination-city and will ultimately boost local shopping and spending.”, said Rebeca Castillo, Executive Director of the BCIC.

The Mexican delegation will arrive in Brownsville, Texas on Wednesday, September 27 and will be provided a tour of Brownsville’s dining and retail clusters as well as feature the city’s Mitte Cultural District and Historic Downtown Brownsville.

For questions about the FAM Tour and how the media can be involved for any coverage during the event, please contact Josh Mejia at josh.mejia@cob.us or calling BCIC’s main line at (956) 548-6188.

For more information, please visit BCIC’s website at http://www.bcic.us or visit us on our official Facebook page at www.facebook.com/BrownsvilleCommunityImprovementCorporation.

Official Discover Brownsville logo:

Licensed for media use only. Contact josh.mejia@cob.us for additional requests.


blog comments powered by Disqus